A conversation with Jennifer Holden - VP of Marketing with a multi-billion dollar, multinational corporation, on how to align sales and marketing to drive global sales growth. Jennifer's experience driving market dominance in dozens of markets on 6 continents can teach anybody who is interested in Global Marketing.
Steve is my intel officer of choice... when I need to know what is around the corner, I reach out to him. You don't drive 4,000% growth without a little help and knowledge, and using a solid business intel asset is one of the key tools for Global Sales Growth. We have a great conversation about how you can find your sources of intel, and why you should, and how you can use them.
Jill has been using her considerable language skills for years to help companies drive sales growth. I can reach out to her Wednesday end of day and ask for a document to be translated into Kyrgyz and she'll have it for me on Friday morning (true story) allowing me to close more business faster. We talk about how Global Sales People can leverage translations and interpretation to drive more business.
My old friend Julio has been selling across the Americas for decades, and we talk about the complexities of driving consistent sales growth. If Latin America is a potential target market for you, you want to listen to this.
Mike Adams has decades of experience selling internationally, mostly big infrastructure projects, mostly in Asia. I read his book 7 Stories, years ago and I have wanted to have a beer with him since. He seemed like a great person to have for the first podcast.
If you sell internationally, you will learn something that you can use in these 6o minutes.